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    Indiana University–Purdue University Fort Wayne
   
 
  Oct 22, 2017
 
 
    
2016-2017 Graduate Bulletin [Archived Catalog]

BUFW M560 - Marketing and Customer Relationship Management


The course is a study of how market-driven organizations strengthen their competitive advantage by creating value for customers. It focuses on the role of marketing and its relationship to other business functions; marketing analysis, planning, and implementation in changing domestic and global markets; building customer relationships, and ethical decision making.

Preparation for Course
P: M540.

Cr. 3.
Notes
You must be admitted to the MBA program or secure approval from the department before enrolling in any graduate-level business or economics course.