BUFW M560 - Marketing and Customer Relationship Management
The course is a study of how market-driven organizations strengthen their competitive advantage by creating value for customers. It focuses on the role of marketing and its relationship to other business functions; marketing analysis, planning, and implementation in changing domestic and global markets; building customer relationships, and ethical decision making.
Preparation for Course P: M540.
Cr. 3. Notes You must be admitted to the MBA program or secure approval from the department before enrolling in any graduate-level business or economics course.