May 25, 2019  
2017-2018 Undergraduate Bulletin 
2017-2018 Undergraduate Bulletin

COM 31800 - Principles of Persuasion

Persuasion and its effects, ranging from individual influences to societal impacts. Various perspectives and models of persuasion are examined, including classical and modern approaches. Both theoretical and pragmatic considerations are introduced.

Preparation for Course
P: COM 11400 or consent of instructor.

Cr. 3.