Jun 26, 2019  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin

COM 44300 - Advertising Media


This course is an introduction to advertising media planning in traditional and new media to creatively and effectively reach targeted prospects. Attention is given to media characteristics, media terminology, scheduling, testing, and buying efficiencies. Included is the use of syndicated media research and development of media plans. Typically offered fall, spring and summer.

Cr. e.
Session Indicators
Typically offered fall, spring and summer.