Jun 26, 2019  
Undergraduate Bulletin 2006-2008 
Undergraduate Bulletin 2006-2008 [Archived Catalog]

Marketing Area Concentration

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The marketing area concentration is concerned with the movement of goods and services from the producer to the customer. It encompasses such topics as consumer behavior, product development, pricing, channels of distribution, promotion, marketing research, and effective management of corporate marketing operations.

To earn this area concentration, you must earn a grade of C or better in each of the following courses:

Program Requirements

  • Credits in two additional 400-level marketing courses Credits: 6

Total Credits: 15

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