Skip to Navigation
    Indiana University-Purdue University Fort Wayne
   
 
  Nov 22, 2017
 
 
    
Undergraduate Bulletin 2006-2008 [Archived Catalog]

Marketing Area Concentration


Return to Academic Programs Return to: Academic Programs

The marketing area concentration is concerned with the movement of goods and services from the producer to the customer. It encompasses such topics as consumer behavior, product development, pricing, channels of distribution, promotion, marketing research, and effective management of corporate marketing operations.

To earn this area concentration, you must earn a grade of C or better in each of the following courses:

Program Requirements


  • Credits in two additional 400-level marketing courses Credits: 6

Total Credits: 15


Return to Academic Programs Return to: Academic Programs