May 27, 2019  
Undergraduate Bulletin 2010-2011 
    
Undergraduate Bulletin 2010-2011 [Archived Catalog]

Marketing Area Concentration


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Program: B.S.
Department of Management and Marketing
Richard T. Doermer School of Business and Management Sciences

Neff Hall Room 340 ~ 260-481-6470 ~ www.ipfw.edu/bms


The marketing area concentration is concerned with the movement of goods and services from the producer to the customer. It encompasses such topics as consumer behavior, product development, pricing, channels of distribution, promotion, marketing research, and effective management of corporate marketing operations.

To earn this area concentration, you must earn a grade of C or better in each of the following courses:

Program Requirements


  • Credits in two additional 400-level marketing courses Credits: 6
  • (BUS courses starting with M4_ _ meet this requirement, along with the K490 ECommerce course and D490 Special Studies in International Business.)
  • One semester of a foreign language. Credits 3
  • ILCS I350 International Communication.  Credits 3

Total Credits: 21


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